Welcome to Signal, A Blog Examining The Business Side of Bitcoin
What separates signal from noise?
As a marketer, I often talk about how data informs my decisions. It’s important to put that in perspective, however. In 2023 we have access to broad and nuanced data, granular bits of information… the majority of which is noise. The longer we run an experiment, the more precise our outcomes. Real growth happens with consistency. With a bit of luck and ingenuity, nearly anything can perform well for a short period of time. Real brands are built through incremental growth. When you get too caught up in the short term data, you’ll often be misguided by it and end up missing some of the most important aspects of a successful strategy: sound logic and human creativity. Signal seeks out what trends over time, and noise chases what trends day to day.
Signal is focused. Clarity.
There’s more to the signal-to-noise ratio than just longevity. When it comes to content strategy, for example, anything that directly supports your growth objectives is signal. Anything else is noise. There are already countless voices in the bitcoin space talking about bitcoin itself, but I saw a missing perspective and a huge opportunity. This blog, aptly entitled Signal, will be focused on bitcoin only businesses of all kinds and how to best support their ultimate success.
Building a brand takes work. Your long-term success is proof of work.
Bitcoin is pure signal. In the cryptocurrency space, bitcoin will always win the longevity position. We just passed the 14th birthday of the whitepaper. Bitcoin is now a rebellious teenager, ready to defy authority while learning some important lessons. When I bought bitcoin for the first time it was very much in its toddler stage. Walking, but wobbly. Nocoiners called that phase “clunky”, but I looked on with all the excitement and admiration of a new parent and have continued to celebrate each step toward maturity. In fact, launching The Agency is indicative of a more mature excitement and an even greater depth of admiration.
I’ve been working as a digital business strategist for two decades and November of this year will be a decade I’ve been in bitcoin. I have never been more bullish. As bitcoin continues to flourish, I’ve come to realize just how important it is that there be successful bitcoin only businesses.
Why does this matter?
Once you’ve been stacking sats long enough to see a real positive impact on your net worth, you realize that accumulating bitcoin is merely Phase One of the real goal: hyperbitcoinization. Bitcoin-created wealth is meaningless if you are forced to sell it in order to benefit from it in real terms. Though frequently compared to gold and touted as digital gold by many, bitcoin was created to be hard money for the world. Even when the dollar was backed by gold, we weren’t tangibly *using* gold at scale. It’s… too “clunky”. Currencies are designed to be used. To have the future we all envision, what we need is a thriving, highly competitive ecosystem of bitcoin only businesses that facilitate the earning and spending of bitcoin.
LETS. FUCKING. GO.
Over the past several years I’ve seen a boom of bitcoin focused companies launching in verticals as diverse as bitcoiners themselves. This part of the greater bitcoin community needs our support as they usher in the ability for us to truly live a bitcoin only life. I’ve launched The Agency to offer this crucial part of the bitcoin community the benefit of my life’s work.
Follow this space to join me on this epic journey.
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